Real Food. Real Flour. No Nonsense.

ABOUT PEERTZ

Created by Peter de Hoog, holistic nutritionist and founder of Peetz.
After years of “nutritionally void” starchy rice-filled gluten-free products, he built his own.
S.M.A.R.T. Blend was born from family necessity, not marketing trends—real food for his daughter, and real people passionate about health, either suffering with intolerances, sensitivities, auto-immune and inflammatory bowel disease or seeking common sense.

Peetz isn’t chasing fads. It’s fixing what the industry broke.
Eat well. Bake honest. Live the S.M.A.R.T. way.

How S.M.A.R.T. Blend Stands Out

For decades, gluten-free flours have been sold like magic dust—white powders promising “just like the real thing.” Most are nothing but starches and white rice.
Peetz S.M.A.R.T. Blend is different. It’s real food: 60% superfoods and ancient whole grains, 40% natural starches. Created by a holistic nutritionist, a stubborn Eastern European dad who got tired of nutritionally void starch bombs, fake foods and their health claims and built something better that actually nourishes your body.

“Flour that fuels health, not disease.”

What Makes S.M.A.R.T. Blend Unique?

Why Peetz Exists

We started Peetz for one reason: people deserve better than gluten-free flour that has the taste and texture of cardboard, nourishes like a packing peanut and feeds like air.

After years of working with families dealing with permeated guts, intolerances, diseases like celiac, rheumatoid arthritis, MS, Chrones, Colitis, and IBS, the inflammation, and food sensitivities, we learned what the industry wouldn’t say out loud—we are healthiest and strongest when closest to nature and that can’t be truer that with our food, most “health” claims are marketing to sell you the latest trend. So we fixed it.

No fillers. No corn, potato or modified starches. No white rice. Naturally Allergen-free. No Gluten. No corn. No soy. No dairy. No nuts. No peanuts. No legumes or pulses No lies.

Everything we do follows one principle: trust natures wisdom, energy and power of her foods.

What Makes S.M.A.R.T. Different

S.M.A.R.T. Blend is not another “gluten-free experiment” , “fad diet marketing tag line” or” marketing acronym”. It’s a way of thinking—
Simple. Mindful. Allergen-free. Real. Trusted.

What Is S.M.A.R.T. Blend
Flour that works as hard as you do.

S.M.A.R.T. stands for Sorghum, Millet, Arrowroot, Brown Rice, and Tapioca.

A 60/40 balance Simply 60% Superfoods, Ancient Whole grains, and 40% natural starches “Real food. That’s it.”

This all-purpose flour blend is not only gluten-free but naturally allergen-free. S.M.A.R.T. Blend isn’t another gluten-free gimmick. Developed by a Canadian holistic nutritionist and a stubborn Dutch father, who believes food should nourish, not just fill with empty calories. It was built out of necessity—to feed a daughter real food instead of nutritionally

void starch and white rice fillers disguised as flour. he created a better blend. With the belief that Mother Nature got it right the first time. We just stopped pretending we could improve on her

Every 30 g (¼ cup) serving provides:

More than 15 naturally occurring essential nutrients, vitamins and minerals from real food. NO enriching needed.
A natural source of vitamin B6, thiamin, niacin, pantothenate, manganese, and magnesium (over 5 % DV each)
2 g of fibre and 2 g of protein
Only 110 calories, 0.5 g fat, 10 mg sodium, 24g of carbohydrates
- CFIA-compliant from a BRC certified allergen-free facility. Free from gluten, corn, soy, casein(dairy), nuts, peanuts
- Made in Canada, from imported and domestic ingredients.
- 0 gimmicks, 0 synthetic enrichments
- by a dad who actually bakes.
In short: it’s food your gut understands. It bakes cup-for-cup like regular flour, delivering the taste and texture you want with the nutrition your body actually needs and can digest.

Naturally Allergen and gluten-free. Low in starch.

No corn, potato, modified starches, or white/sweet rice

What Makes S.M.A.R.T. Blend Different

Let’s be honest: most gluten-free flours are starch and air. They’ll hold your cookie together, but they won’t nourish you.

S.M.A.R.T. Blend fixes that.

These superfoods, ancient whole grains and natural starches—in S.M.A.R.T. Blend—have sustained families for centuries across Africa, India, China, and the tropics. They worked long before laboratories and marketing slogans, and they still do today.

S.M.A.R.T. Blend is the first and only low-starch, nutrient-rich, all-purpose flour that nourishes your body from real food—nothing modified, bleached or enriched.
Gluten-free. Allergen-free. Naturally balanced.

Bakes cup-for-cup like wheat flour—light enough for cake, strong enough for bread.
Because real food should work, not pretend to.

How It Performs

Except gluten-dependent bread and pizza doughs which require a Peetz proven recipe. This is true 1-for-1 gluten-free flour. It bakes soft cookies, real bread and pizza crusts, cakes that don’t crumble, pancakes, waffles and muffins that don’t fall apart.

Because it’s higher in nutrients and fibre, it’s slightly denser—bake with your intuition and traditional baking tips like sifting the flour or separating egg whites and whipping to add air or add some acid by creating your own buttermilk with lemon juice or apple cider vinegar and your dairy

free substitute, along with additional baking powder and soda. The result?
Flavour, structure, and satisfaction. No guesswork. No compromise.

“Light enough for sponge cake. Strong enough for sandwich bread.”

The Honest Label

Our Standards

You’ll never find fine print or asterisks here. Every claim on our bag is backed by CFIA rules and real testing.

Since 2012 S.M.A.R.T. Blend has been sourced, milled, blended and bagged in a facility BRC Allergen-Free Certified facility.
Fully bilingual, CFIA-compliant packaging.

Our flour is naturally free from:

Gluten (wheat), corn, soy, casein (dairy), nuts, peanuts, legumes, pulses, potato and modified starches, white and sweet rice.
All verified. All bilingual. All Canadian.

Nutrition, Not Hype

Per ¼ cup (30 g):
Calories 110 | Fibre 2 g | Protein 2 g | Fat 0.5 g | Sodium 10 mg
a natural source of B vitamins and minerals that support metabolism, brain function, and energy.
No enrichment needed—everything comes from real food.

The Story Behind the Flour

Peetz wasn’t built in a lab—it was born on a kitchen table.
Our founder, Peter de Hoog, learned to bake from his Ukrainian grandmother, who didn’t need mixers, measuring cups, or nutrition buzzwords. She used her hands, her instincts, and whatever grew from the ground. No Wi-Fi, no additives—just love, flour, and common sense.

Years later, Peter faced his own health crash. Food intolerances, inflammation, and an extra hundred pounds of “modern diet success.” So, he did what any stubborn Dutch dad would do—he fixed it himself.
He ditched the gluten, ditched the dairy, and realized every “gluten-free” flour on the shelf had the nutrition of a packing peanut and the charm of drywall dust.

So, in 2012, he created S.M.A.R.T. Blend—a flour made with wisdom, not chemistry.
No starch bombs, no modified fluff—just 60 % superfoods and ancient grains, 40 % natural starches. Real food that your grandmother would recognize, and your gut will thank you for.

From 2012 to 2020, S.M.A.R.T. Blend powered bakeries and grocery favourites across Ontario—Farm Boy, Gabriel’s Pizza, and Your Independent Grocer. Over $4.8 million in real-world sales before it even reached retail shelves.

Re-launched in 2021, Peetz S.M.A.R.T. Blend now brings that same flour straight to your kitchen through Amazon Canada and select health food stores nationwide.

No celebrity endorsements. No empty promises. Just a Dutch dad driven by his daughters health, a Ukrainian grandmother’s wisdom, and a blend that actually feeds you.

“Because your flour shouldn’t need a lab coat—or a marketing degree—to be healthy.”

The Mission

Food should heal, not harm.

At Peetz, we believe what happens around the kitchen table can rebuild what the courts break.
That’s why 2 % of profits support families torn apart by parental alienation—helping parents and children reconnect through food, trust, and time together.

Our founder knows this pain firsthand. His fight isn’t against people—it’s against a system that too often looks away while children are taught to fear the parent who loves

them most. Instead of wasting years in a courtroom, we choose to build hope where it matters—in kitchens, at mixing bowls, and over warm bread.

Because to succeed in the kitchen, as in life, you need more than ingredients.
You need love, passion, communication, planning, and teamwork.
That’s why Peetz funds family cooking and baking programs designed to rebuild those skills—so that healing begins not with paperwork, but with shared meals.

“Families that bake together don’t just heal—they stay whole.”

We can’t control every injustice.
But we can live truthfully, feed people honestly, and raise the next generation to recognize love when it’s real.
That’s our mission—and our recipe for change.