Our Story

Our Story

Our Story

Why S.M.A.R.T  Blend?

Our story begins with PEETZ S.M.A.R.T Blend flour. It was created by Peter de Hoog R.H.N., registered holistic nutritionist, when he could not find a nutritional gluten-free flour he could bake with.

“The market is saturated with gluten (wheat), corn, soy, potato, white rice, and modified starches. Most have been touched by science, either stripped, bleached, refined, processed, modified, genetically modified, or enriched,” say Peter.

Enter our healthy flour alternative. That’s S.M.A.R.T!

A Superfood with A Blend of Ancient Whole Grains

Peetz S.M.A.R.T. Blend is a true 1 to 1,  superfood, ancient whole grain flour. The nutritious alternative to traditional wheat flour.

Our Story
Bake it S.M.A.R.T

Our Story Background

In 2015, Peter opened Pete’s Gluten Free, a company that sold gluten-free baked goods to grocery retailers and restaurants throughout Ontario, until early 2020.

Today, with new branding under the PEETZ label, this Canadian entrepreneur’s focus is closer to home and heart.

As a father, and home baker, Peter can be found happily baking in his family kitchen, with his ten-year-old daughter, Abbey. Peter wants to share the joy of baking, using his healthy flour alternative, with families in their kitchens across the country.

Today, Peetz and S.M.A.R.T Blend enables families across Canada and the United States to bake up healthy fun.

Transform any recipe into a new delicious, nutritious option.  BAKE it the S.M.A.R.T. way!

Now, you know our story! 

Share your stories and recipes about baking the S.M.A.R.T way. Contact us!


NOTE: Covid-19 has created an even higher demand for our flour. Please place your order well in advance.

Place your order now!